Sales representatives need to sell effectively and consultatively in increasingly complex and competitive markets. To succeed, they often need to know a large amount of changing product information. And they need to use that knowledge flexibly to have meaningful and genuine customer conversations. How do leading sales organizations enable reps to meet these challenges?

The panel of sales training leaders discusses:

• How do we avoid “Death by PowerPoint” while ensuring reps learn and apply the necessary product knowledge?
• What are some of the strategies that ensure that sales representatives have up-to-date product knowledge at the point of need, during or before a sales interaction?
• How do we reduce the time it takes to get sales reps up to speed on new products?
• How can we leverage e-learning, social media, and mobile technologies for sharing knowledge and best practices among sales reps.?

Hear how experts in the field of a sales training approach these challenges and engage in a lively discussion. Marty Rosenheck, Chief Learning Strategist at Cedar Interactive, will moderate the discussion.