There’s a lot of information out there about how to be successful in engaging Millennials in the workforce, specifically regarding the use of social media. In what ways, however, has the increased use of social media platforms impacted the way we interact with, motivate, and manage the millennial generation? How have their expectations changed? What are some specific, actionable facts that will lead to success? This session seeks to explore those expectations, the role of social media, and the new rules of engagement those relationships demand. Panelists will share their research and viewpoints, and then engage participants to share their experiences.

To help guide this interactive discussion, we’ll encourage participants to share the following:

• What practices are you currently using to attract, manage, develop, and retain millennial employees?
• What frightens you most about the rise of social media platforms? How has their rise impacted your daily routine?
• In what ways have your interactions with Millennials changed your expectations or daily routine?
• What are some specific challenges you have faced in communicating with and managing Millennials?
• What trends do you see in the use of social media, and how may they impact future communication strategies?

This session is a panel discussion of practitioners, moderated by Amy Dordek Dolinsky. Hear about learning strategies that have worked with Millennials, which ones have not, and why.