The Art & Science of Content Curation

A few months ago, Kate and Anna shared their story about preparing for an art exhibit at the University Club of Chicago. While sharing their story, it was clear that a challenge with curation is not finding content, the challenge is connecting the right content in meaningful ways to the learner. Join this panel in discussing the art and science of content curation.

Sometimes the best place to learn is next to the industry, not within it. L&D can learn from social media and marketing experts who engage people in brand experiences every day. We can also look within to see what is working, how it works, and why it works to develop strategies to engage learners in more effective ways. Through this panel discussion we will explore findings to help take social learning to the next level.

  • Increasing content can decrease engagement. Learners face choice fatigue.
  • Being selective and descriptive helps learners reduce the noise, spending time engaged in learning instead of filtering through choices.
  • If content is king, context is the kingdom. Creating context is leveraging the medium, space, and content to create a more compelling and meaningful learning experience through a story that ties the content together.
  • Production does not equal distribution. Inviting people in and engaging them to share the story deeper into the organization is a critical link to pivot from production to distribution.

This session will explore:

  • What should we consider when it comes to identifying and leveraging content to tell a story that will make a meaningful difference in the workplace?
  • How do we make the content relevant and relatable to the learner?
  • How do we bridge from production to distribution?
Share