There’s a lot of information out there about how to successfully engage Millennials in the workforce, specifically regarding the use of social media. In what ways, however, has the increased use of social media platforms impacted how we interact with, motivate, and manage the millennial generation? How have their expectations changed? What are some specific, actionable facts that will lead to success? This session seeks to explore those expectations, the role of social media, and the new rules of engagement those relationships demand. Panelists will share their research and viewpoints and then engage participants to share their experiences.

To help guide this roundtable discussion, we’ll encourage participants to share the following:

• What practices are you currently using to attract, manage, develop, and retain millennial employees?
• What frightens you most about the rise of social media platforms? How has their growth impacted your daily routine?
• In what ways have your interactions with Millennials changed your expectations or daily routine?
• What are some specific challenges you have faced in communicating with and managing Millennials?
• What trends do you see in social media use, and how may they impact future communication strategies?

This session is a panel discussion of practitioners, moderated by Nancy Alhrichs. Hear about learning strategies that have worked with Millennials, which ones have not, and why.