First Year Stories: Inspiring New Joiners Through the Voices of Accenture People

You've heard allot about storytelling but not sure where to start? Come to the session where I will share a success story where Accenture has leveraged storytelling across 46 countries and seen by over 55,000 new joiners with great results and rave reviews. I'll share key lessons learned from this multi-year initiative, but potentially more valuable are some resources you can use to start your own storytelling program.

The scale of new employee introductions to the Accenture workforce within the past year has been immense. Over one-third of the total Accenture global population was new to the organization. That's approximately 55,000 new joiners this past year; translated 150 people hired per day across 46 countries. With a rich history and strong corporate culture, how can we ensure our beliefs and values are immediately embraced and lived consistently by our newest members of the company? Best People, Stewardship, Client Value Creation, One Global Network, Respect for the Individual, and Integrity.

Accenture created a "multi-touchpoint" program allowing for countries to "Think Globally and Act Locally”: In includes:

A traditional face to face classroom local training course focused on introducing our company core values, strategic business direction, and key resources; delivered via four components:

  • Share It. Accenture Senior Executives share personal stories of how they are living the six-core values.
  • Know It. Veteran employees serving as faculty demonstrate stewardship by teaching the new generation; core value definitions, collateral, & mnemonics to instill our core values.
  • Try It. Via discussions, activities, and simulations to practice and apply our core values.
  • Map It. New joiners integrate Accenture core values into their own personal value system and plan how they will approach either first assignment.

Video montages called "First-Year Stories" highlighting how our company core values are being lived, as told through the voices of Accenture employees (via download or video podcasts)

  • Live It. Continued reminder & examples of core values lived by Accenture employees.

"Storytelling is the commonality of all human beings, in all places, at all times. It is used to educate, inspire, record historical events, entertain, and transmit cultural norms."

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