In this session, Tom Griffin shares when he arrived at U.S. Cellular as CLO, and the company was an ordinary service provider. Under the leadership of Jack Rooney, CEO, Tom describes how their leadership strategy, Dynamic Organization, was crafted. At U.S. Cellular, "Dynamic Organization" focuses on ethical business practices were doing the right thing for employees, associates, and customers result in higher profits for the company. In this session, the five roles of U.S. Cellular's leader of the future model and four elements of the U.S. Cellular Business Model are also explained. Tom's stories provide insights on their corporate transformation from ordinary to extraordinary where U.S. Cellular's culture is the business -- the two are one.

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