Is it possible to grab an audience’s attention in this noisy, confusing world? According to Steven Woodruff, the solution can be summed up in clarity.

Clarity-fueled communication is using the fewest words to make the most significant impact. The Point unveils how the overloaded human brain wants information packaged and how to craft brain-friendly messages that break through the noise.

Steven Woodruff’s Clarity Fuel Formula is the universal recipe for communication success, from email to sales pitch workshops to resumes. The Point includes four simple actions and eight compelling shortcuts that anyone can use to get to the point and get others on the same page.