Executive Learning Exchange invites you to join us at...

ELE's Virtual Happy Hour Meetup
open from 5:30 - 6:30 p.m. (Central Time) | Grab your favorite “quarantini” & Zoom in 

Grab your favorite “quarantini” to share & learn with your peer-group with no formal agenda.  We can collaborate on Learning Platforms and the importance of Customer Journey Mapping & Network Effects.

 

Customer Journey: Google Branded “Micro-Moments”

AWARE
Customers who are not AWARE of a brand’s presence or the value of their products or services

ENGAGE
Draw people to the brand who show interest in the brand’s products, services or information so they ENGAGE with brand

CONVERT
Customers who may have either a low or high level of trust with the brand and may be willing to invest money or time with the brand to solve for need.

RETAIN
Customers who have converted and had a good experience, to keep them loyal

As we begin ELE's journey mapping, listen to Julie O'Dwyer, Dirk Tussing, Bev Kaye, Brian Lambertson, Tricia Danielsen, Don Sandel, Anand Setty, Marty Rosenheck and Steve Buergey discuss the importance of customer journey mapping & network effects.