Social Media Marketing Strategies for L&D Content

Sometimes the best place to learn is next to the industry, not within it. L&D can learn from social media and marketing experts who engage people in brand experiences every day. We can also look within to see what is working, how it works, and why it works to develop strategies to engage learners in more effective ways. Through this roundtable facilitated discussion we will explore together findings to help implement social media marketing strategies for L&D content and through this dialog hope to take social learning to the next level.

Five-Step Social Media Marketing Strategy:

  1. Determine Your Goals
  2. Conduct a Social Audit Develop a Content Strategy
  3. Monitor & Track Analytics
  4. Adjust Accordingly

What We’ve Found:
Not so long ago, social learning was all the rage. Organizations and LMS’s were racing to bring social learning to life with the promise of increased engagement, learner generated content, and value through people learning more, faster, and from each other. The results are mixed.

  • Social learning requires processes to consistently bring in new content that compels people to come back to the conversation.
  • Moving people from consumers to contributors requires psychological safety for people to take risks when asking questions, expressing opinions by offering advice and even sharing best practices.
  • Social learning requires attending to the space like a garden, planting seeds and pulling weeds to ensure that learners can connect to relevant, relatable and accurate content.
  • At its best, social learning is transparent and reduces the distance between the learners’ question and the answer they need to get their work done. They can tap into the collective wisdom of an organization to learn best and next practices.

Discussion Points:

  • What are the benefits when internal social media networks are used for reaching our learners?
  • How might a social audit inform how to best engage different populations in social learning?
  • What might a Five-Step Social Media Marketing Strategy mean for reaching learners in their own space? How might it contribute to higher levels of engagement & take to next level: social learning?
  • What metrics should L&D consider measuring impact and value of social learning?
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