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Engagement & Culture, Leadership, Operations, Sales & Customer Service, Strategy, and Curation
Area of Expertise
Leadership, Sales & Customer Service, and Engagement & Culture
Market-Fresh Mixology: Cocktails for Every Season
The craft cocktail movement’s recent meteoric rise has fittingly coincided with an increased emphasis on locally sourced foods, so it is only natural that an interest in fresh, seasonal ingredients has become a part of every mixologist’s and home bartender’s repertoire. Market-Fresh Mixology has been in front of this trend since its original release in 2008, and this beautifully repackaged edition has been updated with several new mouthwatering recipes and insights from mixology’s vanguard.
Market-Fresh Mixology shows how to integrate ingredients from a local farmers’ market, personal pantry, or backyard garden to create cocktails at a whole new level. Its simple, clean, and contemporary approach to classic and modern cocktails is reintroducing the idea of seasonal drinks, with recipes appropriate for any time of year. Between blistering hot summer days and blustery snowbound winter nights, Market-Fresh Mixology offers a recipe for every occasion — from the refreshing summer Mojito to the cozy Hot Buttered Rum — that’s as easy to follow as it is delicious.
This practical handbook for enhancing sweet and savory cocktails with seasonal fruits, herbs, and other market-fresh ingredients also includes useful tips on technique, garnishes, glassware, and bar tools, as well as entertaining popular cocktail lore.
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