In this session, we collaborate on Learning Platforms and the importance of Customer Journey Mapping & Network Effects.
Customer Journey: Google Branded “Micro-Moments”
Customers who are not AWARE of a brand’s presence or the value of their products or services
Draw people to the brand who show interest in the brand’s products, services or information so they ENGAGE with brand
Customers who may have either a low or high level of trust with the brand and may be willing to invest money or time with the brand to solve for need.
Customers who have converted and had a good experience, to keep them loyal
ELE’s journey mapping, Julie O’Dwyer, Dirk Tussing, Bev Kaye, Brian Lambertson, Tricia Danielsen, Don Sandel, Anand Setty, Marty Rosenheck and Steve Steve Buergey continue to discuss the importance of customer journey mapping & network effects.
- Asynchronous Coaching Strategies - October 7, 2020
- Customer Journey Mapping – Helping Managers Improve People Performance (VHH#9) - August 31, 2020
- Customer Journey Mapping with Google Micro-Moments - August 17, 2020